“And so I think it’s only natural that, finally, the stereotypes of what a gamer is are being broken.”Īs the identity of the typical gamer broadens, Riot is folding high fashion into its mainstream marketing to appeal to the players that want something more from the developer’s virtual worlds. “Most people are gamers in some sense of the word, whether that means you play on your mobile phone from time to time, or you’re putting hundreds of hours into a game like ‘League of Legends,’” said Naz Aletaha, head of global esports partnerships and business development at Riot Games. One of the League of Legends champions who received the high fashion treatment was Qiyana, a melee assassin whose circular blade was adorned with LV’s famous monogram.īut whereas the in-game items sold for $ tokens, a Qiyana-focused piece from Louis Vuitton’s physical League of Legends collection retailed for $2,280.
(The Washington Post illustration Louis Vuitton)Īs part of the League of Legends x Louis Vuitton collaboration, LV creative director Nicolas Ghesquière worked alongside Riot’s artists to produce prestige in-game cosmetics and a physical capsule collection of bracelets, boots and bubble skirts. The Louis Vuitton x League of Legends Collection.
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